Welcome to PS|PR, our new blog section brought to you by the Public Relations department of Professional Socialites. Yes, I am aware that I am the Public Relations department, but I digress. With PS|PR I will give tips for hiring/working with a PR pro, handling some of your own PR, advice for students and aspiring publicists (which I believe in this ever-changing industry, we all shall always be) and good ideas to pass along.
Here's the breakdown for those who are still a little fuzzy on the difference between advertising and PR: Advertising is paid means of communicating about your brand, and it's usually one-way communication (talking AT your audience). PR lets you communicate with people (investors, customers, community leaders, your great-grandma Geraldine who loves to hear good buzz about your company) through earned placement, and can (and should!) be two-way communication - your company talking TO these people. I love diagrams, and this handy-dandy one breaks it down nicely:
Professional Socialites provides public relations consulting for luxury lifestyle, entertainment and fashion brands and businesses, but please feel free to contact us with your needs.
Now... go forth, and get your PR on!